Jin Jiang Hotels: China’s Jin palaces

THE team behind the World Travel Market, which filled up two vast exhibition halls in east London in the past few days, have been loudly claiming that their event is bigger than London Fashion Week. It might not have the clout to make the front pages of the newspapers, but this four-day shindig apparently generates £160m for London’s economy.An amble past the stands run by national and regional tourism authorities, hotel groups, airlines, car-hire companies and travel agents—around the world in 80 minutes, if you will—offers the opportunity to see what is happening in the wider travel industry. I had a good chat with the people from Jin Jiang Hotels, which has 1,400 properties in China (15% of which it owns) and claims to be the largest hotel group in Asia. It has some startling expansion plans. Cinn Tan, the senior vice-president in charge of sales and marketing, says that in five to ten years the company wants to have a hotel in every big city in the world.Now, many’s the hotel group with bullish plans for growth, but they don’t all have the financial firepower that ownership by the Shanghai provincial government brings. And they don’t all have such a clear idea of the market they will be pursuing. Jin Jiang expects to be the first Chinese hotel company to operate properties outside China, so—to start with at any rate—it will push for Chinese guests. After all, they …

Link to article: www.economist.com/blogs/gulliver/2013/11/jin-jiang-hotels?fsrc=rss

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.